THE MISSION

The Beyouty brand was born from the union of three words “be you” “beyond” “beauty” to communicate a new way of experiencing beauty through makeup, hairstyle and attention to style.

Thanks to the look therapy method, created by Francesca Ragone, founder of Beyouty, the everyday routine becomes a real soul therapy. Each image consultation is a moment of discovery and enhancement of one’s beauty not to look different, better or resemble others but to feel good about oneself.

Makeup does not cover up the natural beauty of your face, but reveals and enhances it, hairstyle does not change the features of your face but frames them, clothes are not just to be worn but show one’s personality.

Beyouty creates and implements projects for private events, weddings, fashion and advertising.
Personalized consultation, personal shopping and personal branding.
Beyouty trains professional workers in the beauty and look industry. Who gets to learn the Beyouty methods will learn that lips-sticks, gloss, powder, foundation, clothing, hair dryers and brushes can become so many tools to help people tell their stories and fall in love with themselves again.