FOUNDER

FRANCESCA RAGONE

A touch of smudged red lipstick, embroidered stockings, the scarf tied at the waist. Since childhood, creating, combining, exhibiting different looks was my favorite game. I studied marketing and communication and I worked for years in a communication agency taking care of the branding of many companies.

Then I decided to drop everything and change life.

I attended courses of Image Consulting, Corrective Makeup, Fashion Makeup, Photographic Makeup, Bridal Makeup and Hairstyle, Hollywood Makeup at the MKC Beauty & Fashion Academy.

In London, driven by my passion for vintage, I decided to increase my knowledge of antique makeup and hairstyle.

During one of my trips I wrote three words on a train ticket “be you”, “beauty”, “beyond”, I united them and Beyouty was born. A brand that focuses on the person, taking care of their image through personalized makeup, hairstyle and style consultancy.

My training is constantly updated thanks to the best national and international professional artists from the world of beauty such as Olga Tomina, Einat Dan, Danessa Myricks, Alex Box, Roshar. I specialize in Multiethnic makeup.

The meeting with Salvo Filetti and Sharon Blain provided me with skills in hairdoes and hairstyling.

Given the special nature of my hair, I had to experiment and develop an exclusive method for the treatment and care of curly hair.

Thanks to my knowledge of style and fashion trends, I could make the most of the training course with Carla Gozzi.

I am a member of the ANTEP (National Association of Professional Makeup and Entertainment Makeup Artists), I am a member of the technical scientific committee of the Buy Wedding in Italy, I am the national contact for Campania for the Italian Wedding Awards event. I am a member of the board of the National Federmep Association, Federation of Weddings and Private Events, as a contact person in the Beauty & Style category. I am a special guest writer for various newspapers in the world of wedding and beauty, Makeup artist and Hairstylist for advertising campaigns for brands and fashion services on prestigious magazines and hundreds of national and international brides each year.

I strongly believe in volunteering and solidarity, and this is why for years I have been committed to creating charity events and I am an image consultant in the oncology wards in various Italian hospitals and I collaborate with various associations.

My

Backstage and Events

New York, London, Paris and Milan Fashion Week, Venise Film Festival , Altaroma, Roma International Film Festival, Giffoni Film Festival, these are some of the event which I attend each year as a professional hairstylist & makeup artist.

The events I created:

  • Beyouty – Re Wedding, the first renewal of the wedding vows in Italy, celebrated on the beach of the Amalfi Coast.
  • Melancholy heart, a project that combines art and beauty for M.A.D. Gallery Milan.
  • Revisioni “Revisited” : the figure of the woman through the semantic reinterpretation of famous paintings.
  • “Bellezza senza confini” “Borderless Beauty ” , an event that arises from the idea of spreading the message of inclusive and non-standardized beauty.
  • #IOAMOLEDONNE the awareness campaign to stop violence against women.
  • The Beyouty Bride charity calendar, the proceeds of which are donated to charities every year.

I took part in the project Io Rido Ancora “I still laugh” by Carla Caiazzo in collaboration with Silvian Heach, and in the national project “Dedicati – Incontri per prendersi cura di sé“, “Dedicated – Meetings to take care of yourself”, an initiative promoted by the ACTO association (Association Against Ovarian Cancer).

In collaboration with

Vips

During my professional career I have had the pleasure of meeting and taking care of the look of many Celebrities for red carpets, gala evenings and fashion events.

I am a MUA and Hairstylist for television and film productions.

I was featured in

Television

I worked as Renato Gervasi’s special correspondent for the RAI Detto Fatto program, I was a guest on several television and radio broadcasts including Italia Sì with Marco Liorni on Rai Uno, Storie Italiane with Eleonora Daniele on Rai Due, Cortesie per gli Ospiti on Real Time.

 

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